This design proposal was developed in response to UOB’s Lunar New Year 2025 brief, and explores two creative directions: a progressive, evergreen concept that aligns with the bank’s modern and sustainable values, and a refined zodiac-inspired approach celebrating the Year of the Snake—symbolising wisdom, intuition, and luck. Designed across three banking tiers, the collateral reflects a balance of cultural heritage and contemporary elegance, tailored to resonate with UOB’s diverse clientele.