A Hari Raya themed festive season corporate gift campaign curated for Photobook Malaysia's B2B arm. Jom Balik Raya makes use of the vibrant, colloquial Malaysian wit and humor to celebrate both Raya and the process of Balik Kampung.

Jom Balik Raya captures the heart (and chaos) of the Hari Raya journey home. More than just a corporate gift set, it’s a nostalgic nod to traffic jams, overloaded boots, last-minute shopping, and the joy of reunions that make balik kampung worth every kilometre. Infused with vibrant Malaysian humour and personalised touches, this campaign celebrates the beautifully hectic spirit of Raya—because no matter how bumpy the ride, there’s nothing like coming home.