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It's Not That Hard


Concept & Ideation
Creative Direction
Key Visual Design
Video Content
App Design


Olivia Chiong
Khong Lai Yee

More On

A stigma-breaking sexual education campaign to get Malaysian youths talking about sex in an educational, safe, appropriate and healthy way.

This campaign aims to dispel the “tiptoe” mindset Malaysians have around this taboo subject by sparking open conversations and promoting acceptance.

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